How to Craft the Perfect Flat-Lay Photo

November 01, 2023 04:15 PM Editor Isaias J |

Just like in fashion and in technology, even photography has trends. The color scheme, the angles, the style, the photo, the filters, and even the editing used can all be a part of a photography trend. One photography trend that’s been around since the 2010s, particularly on social media, is the flat-lay photo trend. You used to be able to see these everywhere, especially on platforms like Instagram, where it was the biggest. Bloggers would do this, influencers embraced this, and businesses adored this because they didn’t have to pay for models for their Instagram product photography posts.

While the flat lay trend isn’t as big as it once was, it’s still here, and chances are, it might very well be a style that won’t go out of style. It just works. Sure, the layout and the structure might change over time, but the flat-lay photo itself will most likely never leave. So, with that said, whether you own a big or small business, there’s a very high chance that your business could benefit from doing some flat-lay photography for your product or service. So, here’s what you need to know to craft the perfect flat-lay photo.

Start By Planning Your Concept

Before diving into your flat lay setup, take time to plan your concept. Consider the mood, style, and message you want to convey with your product. Think about color schemes, textures, and any props that may enhance your product's visual story. What’s the main focus you want to be for the flat lay? What are the supplemental items that will be in there, too?

A clear concept will guide your creative process and help you achieve a cohesive and engaging final image. It helps if the flat lay tells a story. For instance, a flat lay of the unboxing experience for customers. This can include the box, the twine that ties it all up, the main product itself, promotional items such as custom stickers made easy - #1 rated sticker maker out there, and of course, the thank you card sitting on top of a wooden table. It tells a story, it’s visually appealing, and it lets customers know what to expect.

The Background is Crucial

When it comes to all photos, the background is important, but the background, especially for flat lays, has great importance because it’s not going to be blurred out in the slightest. Backgrounds can be as simple as white or black foam boards, textured paper, wooden boards, or fabric. The background should complement your product, not distract from it. Make sure it's clean, wrinkle-free, and well-lit. Some people will use sheets/ linen; others will put contact paper over cardboard. It’s ultimately up to you, but be sure to be selective with this.

There Needs to Be Balance and Symmetry

So, have you ever noticed that flat lays are almost never a cluttered mess? So, you’ll need to strive for balance in your layout. Ensure that objects are distributed evenly to avoid clutter or imbalance. It needs to be a clean shot that easily conveys what matters most in the shot.